Drugstore Foundation Comparison

Hello readers, brushed away that candy sugar?

To be honest, I don’t use makeup as artistic expression or whatever.  I’d elaborate, but let’s just say it’s a chore and that it’s easier for me to slather the paste on than deal with the shame, disgust, and depression I’d have to deal with if I didn’t. Since I didn’t really care about it, I didn’t really know about it, and that’s part of why I started this blog: perhaps I take some of the hassle out of it by finding what products work for me.

I just wanted to say this in case this post or if I ever start to look like other bloggers that can acquire bunches of stuff for fun. There’s nothing wrong with that, but there’s also absolutely nothing wrong with feeling like you’re pressured and that it’s not fun. A lot of money is pumped into making us feel inadequate, and it works! I wish I could tell you to make a mood board or something, but just know you’re not alone. And if you ever need to yell on Twitter, my handle is @_hariharian! 💕 

Drugstore Foundations Links
Affiliate links
Rimmel Ivory | Rimmel Soft Beige | Wet n Wild Soft Beige | e.l.f. Flawless Foundation

On to the content™! Today I’ll be comparing 3 brands of drugstore foundation I’ve accumulated: Rimmel Stay Matte liquid mousse, Wet n Wild Photofocus, and e.l.f.’s Moisturizing Stick. I’ve actually two shades of Rimmel’s, 100 Ivory and 200 Soft Beige.

Rimmel Stay Matte 100 Ivory

Rimmel 100 Ivory
Applied & blended in indoor light

A 100 to 200 shade difference may seem wide, but I had Soft Beige first, and it wasn’t perfect. And don’t you think from this swatch, Ivory may have worked? I think that I went with it because I was looking at other people’s swatches and actually trying to determine undertones, but these two colors (if not all Rimmel?) are all for cool tones. And this was way too light for me.

Rimmel Stay Matte 200 Soft Beige

Rimmel Stay Matte Soft Beige
Applied indoor light | Blended in natural light

Soft Beige may be a more appropriate shade for my face, but as shown with the blended swatch on the right, it becomes quite orange, so I thought it wasn’t the right one for me. Formula-wise, it’s a thicker mousse which is why I like it. It can be great for problem areas (maybe not dry spots) but hard to blend. It doesn’t feel heavy to wear, but I use my hands to apply, and it’s not the easiest to wash off!

Wet n Wild Photofocus Soft Beige

Wet n Wild Photofocus Soft Beige
Applied, blended in indoor and natural light

A CVS gift card led to this, and I liked the packaging when I first got it. However, I don’t really like the little spatula built into the lid. I felt like if I used it, it’d be getting all the oils from my face into the bottle. This is a sheer liquid and reminded me of a more affordable version of the L’Oreal foundation. Again, it seemed like a good shade but I guess oxidation makes it more orange. I didn’t really test the “flashback” this line was supposed to address, but it did seem to run out quickly. Also, it smells like paint.

e.l.f. Moisturizing Stick in Nude

e.l.f. moisturizing stick in nude
Natural light

I hadn’t used a Wet n Wild or e.l.f. foundation before, so I’m happy they weren’t utter failures. I actually love this stick because it’s portable and pretty easy to apply and blend. And layers well! I know that with other foundations, if you just want a little dab on a problem spot, it just becomes darker, but this is buildable. I don’t think it prevents shine as well as other foundations, but I think it’s my closest match. So I’m sad that it seems they don’t make it anymore! 

I don’t know if I’d try one of e.l.f.’s other foundations because Rimmel and Wet n Wild are cheaper. BUT I should probably spend a little more if it a better match, right? 😅 In writing this, I finally wondered if there’s something I could do for oxidation and wouldn’t you know? There is! Someone suggested primer. What do you think? Have you tried something like an undertone adjustor?

I do know that makeup may be self expression for some people, but regardless, it’s hard! We’re like scientists experimenting and recording data. That’s why I hope that we not only admire talented artists, but we don’t ridicule newbies. Ideally, we’d realize that beauty has been linked with oppression and has no bearing on values so… it’s kind of worthless, no? But I am writing a blog and not a thesis 😘

2 thoughts on “Drugstore Foundation Comparison

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